Sellpoints’ customer base of leading manufacturers and retailers, such as Panasonic, Canon, and others, rely on its Omni solution to provide market intelligence and insights that maximize sales. After evaluating several Hadoop as a Service alternatives, Sellpoints selected Altiscale’s Data Cloud. The Altiscale team gave it the operational support to keep Hadoop always available and its jobs tuned without requiring Sellpoints to hire additional administrators to manage this infrastructure. Sellpoints was also aware of the dynamic nature of the market and the operational burden of keeping up-to-date with the latest Hadoop software implementations. Sellpoints recognized that Altiscale could keep them on the cutting edge of Hadoop and associated tools, which is critical for maintaining the business’ competitive differentiation.